When tasked with creating a non-alcoholic drink brand I dove right in with a fun color palette and theme: a drink for your day at the beach. For this project, I created a brand concept, name, logo, branding, packaging, a social media campaign, and stickers. I utilized Adobe Illustrator, Photoshop, Dimension, and Procreate to complete this project.
A refreshing drink for your day at the beach!
Spiaggia is a non-alcoholic drink brand perfect for quenching your thirst on a hot day at the beach. Choose your favorite flavor and get ready to be refreshed by the crisp seltzer drink infused with fruity flavors. Not at the beach? Drink Spiaggia all year round and get the feeling of summer every day!
Brand Guide
The name Spiaggia is an Italian word that means "beach" in English. I chose this name because it evokes the feeling I wanted with this drink: a refreshing and fun drink.
The words that the branding emulates are crisp, bright, elevated, refreshing, and welcoming, which you can see next to the moodboard.
The logo was created using a base typeface that I heavily modified in Adobe Illustrator to create a unique type for the logo.
Package Design: Can Labels
Can label designs. There are two designs, one for each flavor of the drink. The designs utilize both illustrated and real fruit images to give the drink a fresh and fun feeling.
Package Design: Box
Package Design before printing
In process of assembly
Unassembled, lay flat package design. Before and after printing.
Completed package design for Spiaggia. This is a box that would have two flavors of the drink in it: orange oasis and beachside berry.
Social Media Campaign
The social media campaign ran on Instagram. I created an actual Instagram page for the drink and also created a Linktree based on the brand guidelines and overall feel of the brand. I ran a few different smaller campaigns within it: a sticker giveaway, a "Countdown to Summer" giveaway, and a guess the new flavor challenge. You can click the Instagram link below or watch the video to see the page!
Sticker Sheet
Spiaggia + me!
Sticker sheet design. I created this to be an item for a giveaway as a part of the social media campaign.
Some of my process: logo sketches and brand ideation
