Delight is serving up a brighter tomorrow!
When tasked with creating a sustainable B-Corporation and branding it, I chose to do a breakfast restaurant. The concept is a breakfast restaurant that serves the community with sustainably sourced delicious meals while also providing meals and work experience for the underprivileged in the community. I designed a logo, branding, menu, and social media campaign. I also designed an apron, hat, and tote bag that the restaurant could use.
This is the menu I designed with a brand pattern on the sides and back and the company's mission on the back of the menu. I used Adobe Illustrator and Adobe InDesign.
Logo Design
I designed the logo based on Delight's three visual adjectives: warm, comforting, and welcoming. I began with many rounds of sketches and ideas. My initial sketches are on the left. Then I settled on a warm and comforting type with the sun rising over the word to represent the community service aspect of the company as well as the breakfast aspect.
Social Media Campaign
The social media campaign is on Instagram. There are three different styles of posts. One shows a deal on the food, one shows the different ways the restaurant serves the community and environment and one that is advertising a community event: a farmer's market sponsored by Delight.
Apron, tote bag, and hat designed for the restaurant.
Brand Book & Style Guide
Brand book including the mission/vision statement, values, positioning, a persona, and the style guide.
Animated Gif of the Logo.