This is work created during my graphic design internship for Lands' End during
the summer of 2024.
the summer of 2024.
I was on the print design team and designed print catalog pages while partnering with copywriters, graphic designers, the photo studio, and electronic publishing to fulfill creative requests.
I designed Fall 24 print creative and I designed and concepted for Holiday 24 creative. The catalogs I worked on were sent to millions of households and were available online until the next catalog was released. I gained firsthand exposure to the retail industry by learning who the Lands’ End customers are and how to market to them effectively.
Women's Catalog Pages
I designed and helped design these spreads for various women's catalogues for the end of summer, fall, and the beginning of winter.
Women's Swim Clearance Pages
I led the redesign of a previous swim clearance catalog to fit the needs of the new summer clearance. I designed the spreads to reflect the current stock of clearance swim.
Kid's Catalog Pages
I designed and helped design these spreads for the kids' edition of the catalog.
Home Catalog Pages
I helped lead the design for holiday spreads and helped design the totes spread for the home catalog.
Intern Project + Presentation
While at Lands' End the interns were placed in groups for the second half of the internship to work on solving a problem for the company. We then presented our solution to the CEO, Senior VPs, and the rest of the company. My group's topic was "Make the Tote go Viral," and one of the ideas we helped with: a tote pop-up store was realized after the internship ended, which you can see in the picture and video below.
Video Showing the Pop-Up Store
An Instagram post showing when the Pop-Up Store
was sold out.
The first slide from our presentation, which I personalized with graphics including the tote doodle.
My intern group + I on presentation day with Lands' End's CEO, Andrew McLean.
Me with one of the catalogues I helped design!